Legacy Australia

Legacy Australia

The Challenge
To appeal to a younger generation of Australians, to remind them that we still have servicemen in the field; and this issue is current, not just something from World War I and II.

The Solution
We recommended a ‘cost per click’ and ‘cost per like’ Facebook campaign to reach a social media-inclined audience, so as to promote Legacy Australia in a viral and social capacity and reach & engage with this younger audience.

The Results
The campaign resulted in 166% increase in “likes” to the Facebook Legacy Australia page, and have increased the “talk” factor within the social environment to a high of 3,412 people talking about it on Facebook.